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Value Based Brands LLC
Value Based Brands LLC served 245,378 residential customers in Texas in 2025 (1.9% of the state's residential customers), the 15th largest of 143 utilities reporting there. Bundled service (retail power marketer); ownership: retail power marketer; balancing authority ERCO.
The meter, one average month.
Scroll to run 30 days of Value Based Brands LLC's average residential use through a five-dial register.
- Used so far
- 1,206 kWh
- At 17.15¢/kWh
- $207
Price ruler0 to 50¢ per kWh
Where 17.15¢ sits.
Value Based Brands LLC averaged 17.15¢ per kWh against a Texas residential average of 15.47¢: 10.9% above the state figure. Among the 62 retail power marketer utilities in Texas with bundled residential sales, it ranks 45th from the lowest price.
2020 and 2025EIA-861
Five years, same meter.
In 2020 the average Value Based Brands LLC home used 1,157 kWh a month at 8.8¢ and paid $102. In 2025 it used 1,206 kWh at 17.15¢ and paid $207: the price per kWh is up 94.8%.
| Measure | 2020 | 2025 |
|---|---|---|
| Price, ¢/kWh | 8.8 | 17.15 |
| Use, kWh a month | 1,157 | 1,206 |
| Bill, US$ a month | 101.87 | 206.79 |
| Class | Customers | MWh sold | ¢/kWh |
|---|---|---|---|
| Residential | 245,378 | 3,550,393 | 17.15 |
Who else is on the line
Homes are one class.
Homes took 100.0% of the electricity Value Based Brands LLC sold in Texas in 2025.
EIA-8612025Utility 57394
The filing, line by line.
| Measure | Value | Unit |
|---|---|---|
| Average price | 17.15 | ¢/kWh |
| Texas average price | 15.47 | ¢/kWh |
| Difference from state average | 10.9 | % |
| Price change over 5 years | 94.8 | % |
| Typical monthly use | 1,206 | kWh |
| Typical monthly bill | 206.79 | US$ |
| Residential customers | 245,378 | accounts |
| Share of TX residential customers | 1.9 | % |
| Size rank in TX | 15 of 143 | by customers |
| Price rank, retail power marketer peers | 45 of 62 | 1 = lowest |
Rate plans on fileOpenEI URDB
None shown for this page. Plan counts appear once per utility, on its largest state's bundled page; how plans are counted.
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