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Direct Energy Services
Direct Energy Services served 259,458 residential customers in Texas in 2025 (2.0% of the state's residential customers), the 14th largest of 143 utilities reporting there. Bundled service (retail power marketer); ownership: retail power marketer; balancing authority ERCO.
The meter, one average month.
Scroll to run 30 days of Direct Energy Services's average residential use through a five-dial register.
- Used so far
- 1,153 kWh
- At 17.3¢/kWh
- $199
Price ruler0 to 50¢ per kWh
Where 17.3¢ sits.
Direct Energy Services averaged 17.3¢ per kWh against a Texas residential average of 15.47¢: 11.8% above the state figure. Among the 62 retail power marketer utilities in Texas with bundled residential sales, it ranks 47th from the lowest price.
2020 and 2025EIA-861
Five years, same meter.
In 2020 the average Direct Energy Services home used 1,096 kWh a month at 12.57¢ and paid $138. In 2025 it used 1,153 kWh at 17.3¢ and paid $199: the price per kWh is up 37.6%.
| Measure | 2020 | 2025 |
|---|---|---|
| Price, ¢/kWh | 12.57 | 17.3 |
| Use, kWh a month | 1,096 | 1,153 |
| Bill, US$ a month | 137.73 | 199.44 |
| Class | Customers | MWh sold | ¢/kWh |
|---|---|---|---|
| Residential | 259,458 | 3,588,954 | 17.3 |
| Commercial | 14,955 | 203,639 | 17.29 |
Who else is on the line
Homes are one class.
Homes took 94.6% of the electricity Direct Energy Services sold in Texas in 2025.
EIA-8612025Utility 54820
The filing, line by line.
| Measure | Value | Unit |
|---|---|---|
| Average price | 17.3 | ¢/kWh |
| Texas average price | 15.47 | ¢/kWh |
| Difference from state average | 11.8 | % |
| Price change over 5 years | 37.6 | % |
| Typical monthly use | 1,153 | kWh |
| Typical monthly bill | 199.44 | US$ |
| Residential customers | 259,458 | accounts |
| Share of TX residential customers | 2.0 | % |
| Size rank in TX | 14 of 143 | by customers |
| Price rank, retail power marketer peers | 47 of 62 | 1 = lowest |
Rate plans on fileOpenEI URDB
None shown for this page. Plan counts appear once per utility, on its largest state's bundled page; how plans are counted.
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