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Wisconsin Power & Light Co
Wisconsin Power & Light Co served 440,746 residential customers in Wisconsin in 2025 (15.4% of the state's residential customers), the 2nd largest of 67 utilities reporting there. Bundled service; ownership: investor owned; balancing authority MISO.
The meter, one average month.
Scroll to run 30 days of Wisconsin Power & Light Co's average residential use through a five-dial register.
- Used so far
- 694 kWh
- At 18.47¢/kWh
- $128
Price ruler0 to 50¢ per kWh
Where 18.47¢ sits.
Wisconsin Power & Light Co averaged 18.47¢ per kWh against a Wisconsin residential average of 18.16¢: 1.7% above the state figure. Among the 12 investor owned utilities in Wisconsin with bundled residential sales, it ranks 10th from the lowest price.
2020 and 2025EIA-861
Five years, same meter.
In 2020 the average Wisconsin Power & Light Co home used 732 kWh a month at 13.37¢ and paid $97.85. In 2025 it used 694 kWh at 18.47¢ and paid $128: the price per kWh is up 38.1%.
| Measure | 2020 | 2025 |
|---|---|---|
| Price, ¢/kWh | 13.37 | 18.47 |
| Use, kWh a month | 732 | 694 |
| Bill, US$ a month | 97.85 | 128.22 |
| Class | Customers | MWh sold | ¢/kWh |
|---|---|---|---|
| Residential | 440,746 | 3,671,311 | 18.47 |
| Commercial | 63,796 | 2,421,156 | 13.63 |
| Industrial | 1,164 | 5,171,951 | 9.73 |
Who else is on the line
Homes are one class.
Homes took 32.6% of the electricity Wisconsin Power & Light Co sold in Wisconsin in 2025.
Rooftop solar on its linesnet metering
5,447 roofs.
- Residential net-metered PV
- 5,447installations reported for 2025
- Capacity
- 38.5 MWresidential, net metered
- Per 1,000 homes
- 12.4installations per 1,000 residential customers
Service territoryEIA-861
35 counties.
AdamsCalumetColumbiaCrawfordDaneDodgeFond Du LacGrantGreenGreen LakeIowaJacksonJeffersonJuneauKenoshaLafayetteLangladeManitowocMarathonMarquetteMenomineeMonroeOcontoPortage
Counties in Wisconsin where Wisconsin Power & Light Co reported serving customers in 2025 (35 in all; up to 24 listed).
EIA-8612025Utility 20856
The filing, line by line.
| Measure | Value | Unit |
|---|---|---|
| Average price | 18.47 | ¢/kWh |
| Wisconsin average price | 18.16 | ¢/kWh |
| Difference from state average | 1.7 | % |
| Price change over 5 years | 38.1 | % |
| Typical monthly use | 694 | kWh |
| Typical monthly bill | 128.22 | US$ |
| Residential customers | 440,746 | accounts |
| Share of WI residential customers | 15.4 | % |
| Size rank in WI | 2 of 67 | by customers |
| Price rank, investor owned peers | 10 of 12 | 1 = lowest |
Rate plans on fileOpenEI URDB
6 active plans.
- Time-of-use
- 4more than one energy period within a month
- Seasonal only
- 0price changes by month, not by hour
- Median flat energy rate
- 15.8¢cents per kWh, one period and one tier
Active residential plans: not ended, started within the last 5 years, latest version of each plan name. Time-of-use means more than one energy period within a single month; plans whose price changes only by season are counted as seasonal.
Wisconsin: state average, five-year steps and every provider