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Northern States Power Co

Northern States Power Co served 222,746 residential customers in Wisconsin in 2025 (7.8% of the state's residential customers), the 4th largest of 67 utilities reporting there. Bundled service; ownership: investor owned; balancing authority MISO.

The meter, one average month.

Scroll to run 30 days of Northern States Power Co's average residential use through a five-dial register.

Day 30 of 30

Used so far: 726 kWh
At 15.56¢/kWh: $113

An average 2025 month: 726 kWh at 15.56¢ comes to about $113, the average bill. Use is spread evenly over 30 days for the picture.

Price ruler0 to 50¢ per kWh

Where 15.56¢ sits.

Northern States Power Co averaged 15.56¢ per kWh against a Wisconsin residential average of 18.16¢: 14.3% below the state figure. Among the 12 investor owned utilities in Wisconsin with bundled residential sales, it ranks 4th from the lowest price.

15.56¢ this utility

18.16¢ WI avg

2020 and 2025EIA-861

Five years, same meter.

In 2020 the average Northern States Power Co home used 745 kWh a month at 13.34¢ and paid $99.35. In 2025 it used 726 kWh at 15.56¢ and paid $113: the price per kWh is up 16.6%.

Northern States Power Co, Wisconsin, residential averages, 2020 and 2025
Measure	2020	2025
Price, ¢/kWh	13.34	15.56
Use, kWh a month	745	726
Bill, US$ a month	99.35	112.86

Northern States Power Co customers and sales by class in Wisconsin, 2025, EIA-861 (bundled service)
Class	Customers	MWh sold	¢/kWh
Residential	222,746	1,939,313	15.56
Commercial	42,199	2,731,243	11.56
Industrial	117	2,071,319	8.21

Who else is on the line

Homes are one class.

Homes took 28.8% of the electricity Northern States Power Co sold in Wisconsin in 2025.

Rooftop solar on its linesnet metering

789 roofs.

Residential net-metered PV: 789installations reported for 2025
Capacity: 10.9 MWresidential, net metered
Per 1,000 homes: 3.5installations per 1,000 residential customers

Service territoryEIA-861

28 counties.

AshlandBarronBayfieldBuffaloChippewaClarkCrawfordDunnEau ClaireIronJacksonLa CrosseLincolnMarathonMonroeOneidaPepinPiercePolkPriceRuskSawyerSt CroixTaylor

Counties in Wisconsin where Northern States Power Co reported serving customers in 2025 (28 in all; up to 24 listed).

EIA-8612025Utility 13780

The filing, line by line.

Northern States Power Co, Wisconsin, residential class, 2025. Price basis: revenue divided by kWh sold, all residential customers.
Measure	Value	Unit
Average price	15.56	¢/kWh
Wisconsin average price	18.16	¢/kWh
Difference from state average	-14.3	%
Price change over 5 years	16.6	%
Typical monthly use	726	kWh
Typical monthly bill	112.86	US$
Residential customers	222,746	accounts
Share of WI residential customers	7.8	%
Size rank in WI	4 of 67	by customers
Price rank, investor owned peers	4 of 12	1 = lowest

Rate plans on fileOpenEI URDB

4 active plans.

Time-of-use: 2more than one energy period within a month
Seasonal only: 2price changes by month, not by hour
Median fixed charge: $16.75US dollars per month

Active residential plans: not ended, started within the last 5 years, latest version of each plan name. Time-of-use means more than one energy period within a single month; plans whose price changes only by season are counted as seasonal.

Wisconsin: state average, five-year steps and every provider