Rate & Roof

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Direct Energy Services

Direct Energy Services served 78,126 residential customers in Ohio in 2025 (1.5% of the state's residential customers), the 15th largest of 104 utilities reporting there. Energy-only service; ownership: retail power marketer; balancing authority PJM.

The meter, one average month.

Scroll to run 30 days of Direct Energy Services's average residential use through a five-dial register.

Day 30 of 30
Used so far
797 kWh
At 9.54¢/kWh
$76.10
An average 2025 month: 797 kWh at 9.54¢ comes to about $76.10, the average bill. Use is spread evenly over 30 days for the picture.

Price ruler0 to 50¢ per kWh

Where 9.54¢ sits.

This page covers energy-only service, which is only part of a household's bill, so its 9.54¢ is not compared with the Ohio bundled average of 16.96¢. Both are drawn for scale only.

2020 and 2025EIA-861

Five years, same meter.

In 2020 the average Direct Energy Services home used 760 kWh a month at 7.05¢ and paid $53.61. In 2025 it used 797 kWh at 9.54¢ and paid $76.10: the price per kWh is up 35.4%.

Direct Energy Services, Ohio, residential averages, 2020 and 2025
Measure20202025
Price, ¢/kWh7.059.54
Use, kWh a month760797
Bill, US$ a month53.6176.1
Direct Energy Services customers and sales by class in Ohio, 2025, EIA-861 (energy-only service)
ClassCustomersMWh sold¢/kWh
Residential78,126747,5629.54
Commercial3,89160,1606.04

Who else is on the line

Homes are one class.

EIA-8612025Utility 54820

The filing, line by line.

Direct Energy Services, Ohio, residential class, 2025. Price basis: revenue divided by kWh sold, all residential customers.
MeasureValueUnit
Average price9.54¢/kWh
Ohio average price16.96¢/kWh
Price change over 5 years35.4%
Typical monthly use797kWh
Typical monthly bill76.1US$
Residential customers78,126accounts
Share of OH residential customers1.5%
Size rank in OH15 of 104by customers

Rate plans on fileOpenEI URDB

None shown for this page. Plan counts appear once per utility, on its largest state's bundled page; how plans are counted.

Ohio: state average, five-year steps and every provider

Read this first

  • Class-wide averages, not a quote or a bill for any one customer.
  • Plan data comes from a public, crowd-maintained database and can be out of date.
  • All prices on this site are in cents per kWh unless marked otherwise. Bills are US dollars per month.

Credits and notices

The credits and notices that each data source requires are printed word for word with that source in the Sources list below.