Rate & Roof

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Direct Energy Services

Direct Energy Services served 610,227 residential customers in Massachusetts in 2025 (20.9% of the state's residential customers), the 3rd largest of 59 utilities reporting there. Energy-only service; ownership: retail power marketer; balancing authority ISNE.

The meter, one average month.

Scroll to run 30 days of Direct Energy Services's average residential use through a five-dial register.

Day 30 of 30
Used so far
624 kWh
At 14.71¢/kWh
$91.69
An average 2025 month: 624 kWh at 14.71¢ comes to about $91.69, the average bill. Use is spread evenly over 30 days for the picture.

Price ruler0 to 50¢ per kWh

Where 14.71¢ sits.

This page covers energy-only service, which is only part of a household's bill, so its 14.71¢ is not compared with the Massachusetts bundled average of 30.48¢. Both are drawn for scale only.

2020 and 2025EIA-861

Five years, same meter.

In 2020 the average Direct Energy Services home used 631 kWh a month at 11.65¢ and paid $73.52. In 2025 it used 624 kWh at 14.71¢ and paid $91.69: the price per kWh is up 26.2%.

Direct Energy Services, Massachusetts, residential averages, 2020 and 2025
Measure20202025
Price, ¢/kWh11.6514.71
Use, kWh a month631624
Bill, US$ a month73.5291.69
Direct Energy Services customers and sales by class in Massachusetts, 2025, EIA-861 (energy-only service)
ClassCustomersMWh sold¢/kWh
Residential610,2274,565,73214.71
Commercial2,73840,63812.07

Who else is on the line

Homes are one class.

EIA-8612025Utility 54820

The filing, line by line.

Direct Energy Services, Massachusetts, residential class, 2025. Price basis: revenue divided by kWh sold, all residential customers.
MeasureValueUnit
Average price14.71¢/kWh
Massachusetts average price30.48¢/kWh
Price change over 5 years26.2%
Typical monthly use624kWh
Typical monthly bill91.69US$
Residential customers610,227accounts
Share of MA residential customers20.9%
Size rank in MA3 of 59by customers

Rate plans on fileOpenEI URDB

None shown for this page. Plan counts appear once per utility, on its largest state's bundled page; how plans are counted.

Massachusetts: state average, five-year steps and every provider

Read this first

  • Class-wide averages, not a quote or a bill for any one customer.
  • Plan data comes from a public, crowd-maintained database and can be out of date.
  • All prices on this site are in cents per kWh unless marked otherwise. Bills are US dollars per month.

Credits and notices

The credits and notices that each data source requires are printed word for word with that source in the Sources list below.